Brainiacting
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Episode 2 · July 7, 2026 · 36:41

Profit first, growth second

with Amara Cole, Brightside Bakes

Amara Cole runs Brightside Bakes at a 22% margin in a business where most people lose money. A conversation about saying no to wholesale, and why slow growth kept her sane and solvent.

In this episode

  • The wholesale deal she turned down
  • Pricing for margin in a commodity category
  • One location, on purpose