Episode 4 · August 4, 2026 · 39:08
Selling before you build
with Elena Ortiz, Fieldnote
Elena Ortiz pre-sold $60K of Fieldnote before writing a line of code. A practical episode on letters of intent, deposits, and the awkward conversations that fund a bootstrapped launch.
In this episode
- The pre-sale script, word for word
- How much to charge for something that does not exist yet
- Delivering late and keeping every customer