Episode 5 · August 18, 2026 · 41:35
The pivot that saved the company
with Marcus Bell, Tallgrass Tools
Tallgrass Tools was a consumer app nobody paid for. Marcus Bell explains how one angry customer email turned it into a B2B business with 300 paying accounts.
In this episode
- Reading the signal in support tickets
- Killing the consumer product with 9,000 users
- Selling the first ten B2B contracts by hand